Asatte Press Book on Sale at Kinokuniya

Asatte Press Book on Sale at Kinokunia Books in San Francisco

Asatte Press Book on Sale at Kinokunia Books in San Francisco

Recently we have had a major win for Asatte Press. This photo shows our new book on sale at Kinokuniya Books in San Francisco. We are thrilled! For the Japanese speaking world, Kinokuniya Books is the equivalent of Barnes and Noble. Even better, they found two other books with very similar topics and similar covers to put ours next to. From a book marketing point of view, it doesn’t get any better than this!

BURUSHITTO! Bullshit! - Front Cover

BURUSHITTO! Bullshit! – Front Cover

The title of the book is “ブルシット! Bullshit!” and is the first book by Tomoko Hetherington. The book covers the rich variety of less-than-polite expressions related to the word “shit” that Tomoko learned from her three bilingual children. The bull on the front of the book is saying something to the effect of: “Totally wrong. This here is HORSEshit.”

BURUSHITTO! Bullshit! - Rear Cover

BURUSHITTO! Bullshit! – Rear Cover

On the rear of the book, we can see the same bull (from the other end) saying: “Nope. No bovine manure here.”

In order to avoid confusing readers of our technical and engineering books, we created a separate imprint “Texas Hirame” (which happens to be Tomoko’s blogging pen name) and are marketing the book under that alias. This kind of thing is done all of the time. Most major publishing companies have dozens of different imprints targeted at specific markets.

Better Get Your Boots On, The Shit is Getting Deep

Better Get Your Boots On, The Shit is Getting Deep

The cover artwork was done by Tomoko herself as were the numerous illustrations in the book. Here we see a helpful illustration for the expression: “Better get your boots on. The shit is getting deep.”

This is Horseshit

This is Horseshit

Shit from several different major animals (bull, horse, chicken, bat, ape) is introduced and the nuances of each type of shit are discussed in some detail.

Up Shit Creek Without a Paddle

Up Shit Creek Without a Paddle

Other expressions that describe various types of difficult situations are clarified as well.

The book is offered in print from Amazon.com. It is also available in Kindle and iBooks versions on Amazon.com and iTunes respectively.

The iBooks version also includes a number of convenient embedded audio segments. For example:

Provides Japanese speakers with a convenient audio example that they can practice with and emulate until they can smoothly make sarcastic remarks about dim colleagues discovering the obvious.

Links to all of the major stores are available here: TexasHirame.com

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