Superbowl XLIX – Top 5 Commercials

Great game! Amazing finish. Here are my picks for the best (and worst) commercials.

The Top 5 Commercials of Superbowl XLIX

#1 – Acacados from Mexico


This was my favorite! Really fun, original idea, not sponsored by a multi-$10b manufacturing behemoth.

#2 – Fiat Blue Pill


Fiat commercials are always a lot of fun!

#3 – Clash of the Clans Liam Neeson


Liam Neeson satirizing himself!

#4 – Doritos Middle Seat


Not that I (ah-hem) have ever tried to psych out who might sit in the seat next to me…

#5 – Budweiser Lost Dog


Really pretty. This seems to have been Tomoko Hetherington’s pick for number 1.

Buzzkill Commercials

What was new this year was a series of commercials put out by various organizations that just couldn’t tolerate the idea that America might **GASP*** be ENJOYING ITSELF during the Superbowl. These self-appointed guardians of public morality felt the need to bludgeon everyone with extremely heavy-handed buzzkill messages designed to stifle all of that inordinate merriment and shame everyone into reaching for their checkbooks to donate to something or another. Here are three annoyingly heavy-handed commercials that aired during the Superbowl:

#X – Nationwide Dead Children Commercial


What arrogance. Preventable accidents are an important topic, but there is a time and a place for everything and the middle of the national enjoyment festival is neither the time nor the place to browbeat the public with this sort of guilt message.

#Y – Like a Girl Commercial


Attention all men. Line up to be flogged…

NO MORE’s Domestic Violence Advertisement


Any men who did not get flogged for the previous commercial, line up for a flogging for this one. In the early 1990s I had several years of experience as a volunteer Emergency Medical Technician and got to see the domestic violence issue live and in person. It is not nearly as neat and clear-cut as this sort of advocacy group would have you believe. In fact, the most severe domestic violence injuries (and deaths) in the little community I was serving during the time I was there turned out to be those inflicted on men by their furious girlfriends. One guy in particular enjoyed dancing with the wrong woman at a bar and ended up needing to be flown back to Austin for 180+ stitches courtesy of his jealous girlfriend. In any event, domestic violence is a serious issue, but the Superbowl is neither the right time, nor the right place to browbeat America’s men with such a heavy-handed commercial.

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